HAS · News · 20260805N

Market Demand Trends

HASBRO, INC. · 2026-08-05 · Importance 64 · Surprise 56

Magic: The Gathering revenue increased 34% year over year, exceeding the materiality threshold and indicating strong demand for Hasbro’s trading-card game portfolio. The franchise surpassed $500 million in quarterly revenue for the first time. Growth was supported by both the in-universe Secrets of Strixhaven set and the crossover Marvel Super Heroes set, providing evidence that the Universes Beyond strategy is attracting demand alongside core fantasy releases.

Key facts

• Empowered Funds LLC increased its stake in Hasbro by 80.7% in the first quarter, now owning 31,625 shares valued at $2.96 million. source