HAS · News · 20260806N

Magic Universes Beyond Strategy

HASBRO, INC. · 2026-08-06 · Importance 77 · Surprise 74

Hasbro is temporarily shifting upcoming Magic: The Gathering “Universes Beyond” products away from New York City-based settings after fan complaints that recent Marvel and Teenage Mutant Ninja Turtles sets were insufficiently fantasy-oriented. Management said future crossovers will emphasize traditional fantasy themes, while New York City is not permanently excluded. Magic: The Gathering revenue increased 34% year over year and exceeded $500 million in quarterly revenue, indicating material scale behind the strategy.

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