HAS · News · 20260806N
Revenue Performance and Mix
HASBRO, INC. · 2026-08-06 · Importance 70 · Surprise 56 · In source text
Magic: The Gathering revenue increased 34% year over year, exceeding the materiality threshold and making it a significant Hasbro growth driver. The franchise surpassed $500 million in quarterly revenue for the first time. Growth came from both the in-universe “Secrets of Strixhaven” set and the crossover “Marvel Super Heroes” set, supporting Hasbro’s “Universes Beyond” strategy.
Key facts
- Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time. source
- Magic: The Gathering's revenue increased by 34% over the past year. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | — | Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time. |
| revenue | positive | realized | — | Magic: The Gathering's revenue increased by 34% over the past year. |