HAS · News · 20260807N

Market Demand Trends

HASBRO, INC. · 2026-08-07 · Importance 64 · Surprise 56

Magic: The Gathering revenue increased 34% year over year, exceeding the materiality threshold and indicating strong demand for Hasbro’s trading-card game portfolio. The franchise surpassed $500 million in quarterly revenue for the first time. Growth was supported by both the in-universe Secrets of Strixhaven set and the crossover Marvel Super Heroes set, providing evidence that the Universes Beyond strategy is attracting demand alongside core fantasy releases.

Key facts

• Hasbro Inc stock increased by 2.00% on Friday, closing at $93.52. source
• The S&P 500 Index rose 0.62% and the Dow Jones Industrial Average rose 0.28% on the same day Hasbro closed at $93.52. source
• Hasbro's $93.52 close marked its second consecutive day of stock appreciation. source