HD · News · 20260730N

Privacy Litigation and Surveillance

HOME DEPOT, INC. · 2026-07-30 · Importance 40 · Surprise 42

A proposed class action filed against Home Depot alleges that the company sells customers’ personally identifiable information to third parties without adequate knowledge or consent. The complaint focuses on the Orange Apron Media advertising network and LiveRamp clean room, which allegedly create enhanced customer profiles for advertisers. The plaintiff seeks a nationwide class and a Virginia subclass, asserting violations of Virginia’s Personal Information Privacy Act and unjust enrichment.

Key facts

• A class action lawsuit filed by plaintiff William E. Wright alleges Home Depot sells customers' personally identifiable information via 'Orange Apron Media' and 'LiveRamp clean room' and seeks to represent a nationwide class and a Virginia subclass for violations of Virginia's Personal Information Privacy Act and unjust enrichment. source