HD · News · 20260826N

Retail Media Network Expansion

HOME DEPOT, INC. · 2026-08-26 · Importance 31 · Surprise 42

Home Depot appointed Christine Foster, formerly of Kroger Precision Marketing, as general manager and vice president of Orange Apron Media. She will start on September 8 and oversee the retailer’s advertising operations. The role is focused on expanding advertising revenue and brand partnerships as home-improvement demand slows. Orange Apron Media is positioned as a higher-margin complementary channel to Home Depot’s core retail business.

Key facts

• Home Depot appointed Christine Foster as general manager and vice president of Orange Apron Media, effective September 8. source
• Christine Foster will be responsible for driving revenue growth and brand partnerships for Home Depot's Orange Apron Media advertising unit. source