HD · News · 20260827N
AI Customer Experience Expansion
HOME DEPOT, INC. · 2026-08-27 · Importance 31 · Surprise 42 · In source text
The Home Depot expanded its Magic Apron AI assistant to all U.S. stores with localized store knowledge. The tool helps customers and associates navigate stores, locate products, ask product-specific questions, and receive personalized project guidance. Magic Apron handles millions of questions per month and supports text, voice-to-text, image uploads, and multilingual conversations, indicating a broad strategic investment in in-store digital assistance.
Key facts
- The Home Depot's AI assistant, Magic Apron, has expanded to include localized store knowledge in all U.S. stores to help customers and associates navigate stores more efficiently, quickly find products, ask product-specific questions and get personalized project guidance. source
- Magic Apron now allows customers to ask questions via text, voice-to-text, with image uploads and conversations in multiple languages while shopping in the aisles. source
- Magic Apron is already fielding millions of questions per month. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | The Home Depot's AI assistant, Magic Apron, has expanded to include localized store knowledge in all U.S. stores to help customers and… |
| revenue | positive | probable | — | Magic Apron now allows customers to ask questions via text, voice-to-text, with image uploads and conversations in multiple languages… |