HD · News · 20260901N

AI Customer Experience Expansion

HOME DEPOT, INC. · 2026-09-01 · Importance 31 · Surprise 42 · In source text

Home Depot expanded its Magic Apron AI shopping assistant with localized store knowledge across all over 2,000 U.S. locations. Customers can access the tool through text, voice-to-text, or image search in the mobile app, or by scanning an in-store QR code. Magic Apron helps shoppers locate products, navigate stores, ask product questions, and receive personalized project guidance, extending the retailer’s digital assistance into physical stores.

Key facts

Home Depot expanded its AI shopping assistant, Magic Apron, to include localized store knowledge in all over 2,000 U.S. locations. source
Shoppers can use Magic Apron via text, voice-to-text, image search within the retailer's mobile app or by scanning a QR code in-store. source
Magic Apron's expansion builds on its initial 2025 launch and the 2022 Store Mode feature. source

Impact estimates

metric	direction	stage	expected	basis
revenue	positive	probable	—	Home Depot expanded its AI shopping assistant, Magic Apron, to include localized store knowledge in all over 2,000 U.S. locations.