HD · News · 20260922N
Strategic shift toward pro market
HOME DEPOT, INC. · 2026-09-22 · Importance 34 · Surprise 42 · In source text
Home Depot’s investments in its professional-customer segment are reportedly producing higher Pro sales and improved capabilities for larger projects. The initiatives include order-management systems, digital tools, expanded product catalogs, and acquisitions supporting more complex Pro purchases. Larger discretionary projects remain under pressure across the home-improvement market, but the company is reportedly gaining wallet share and strengthening engagement with professional customers alongside Lowe’s and Floor & Decor.
Key facts
- Home Depot is focusing on order management, digital tools, and expanded product catalogs, partly through acquisitions, to help capture more complex Pro purchases. source
- RetailMeNot's App Week event (Sept. 21–27, 2026) includes offers from major brands including Home Depot. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Home Depot is focusing on order management, digital tools, and expanded product catalogs, partly through acquisitions, to help capture… |