HSY · News · 20260808N

Acquisition / Partnership / Divestiture

HERSHEY CO · 2026-08-08 · Importance 34 · Surprise 42

Hershey is expanding its partnership with Publicis by transferring international media responsibilities to the agency effective January 1, 2027. The arrangement follows a review of Hershey’s global media ecosystem and is intended to strengthen marketing capabilities in international markets. Publicis is expected to contribute global scale, data, and artificial-intelligence capabilities to improve media effectiveness and consumer engagement.

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