IBM · News · 20260827N

AI-Powered US Open Partnership

INTERNATIONAL BUSINESS MACHINES CORP · 2026-08-27 · Importance 17 · Surprise 24 · In source text

IBM, the official AI and Cloud sponsor of the US Open, is bringing an AI-powered fan experience to Madison Square Park in New York City during Championship Weekend from September 10–13, 2026. The activation will include AI-powered tennis experiences, live US Open match viewing, giveaways, official merchandise, and other fan-engagement features. The event reinforces IBM’s use of sports partnerships to demonstrate its AI and cloud technologies to consumers and enterprise audiences.

Key facts

• IBM will host a free, four-day fan experience at Madison Square Park Thursday, September 10 – Sunday, September 13. source
• The fan experience will offer AI-powered tennis activations, an immersive live viewing experience, and official US Open merchandise. source
• Atria Investments Inc lessened its holdings in International Business Machines Corporation by 14.4% in the undefined quarter. source
• IBM is the official AI and Cloud sponsor of the US Open. source
• A Fool.com article published Aug. 27, 2026 listed IBM among three stocks (Netflix, IBM, and Duolingo) as undervalued picks to buy and hold. source
• Atria Investments Inc owned 56,830 shares of International Business Machines Corporation after selling 9,541 shares during the quarter. source
• PR Newswire published the IBM announcement on Aug. 27, 2026 from New York. source

Impact estimates