IBM · News · 20261022N

AI-Powered Fan Experience

INTERNATIONAL BUSINESS MACHINES CORP · 2026-10-22 · Importance 31 · Surprise 42

IBM and Scuderia Ferrari HP expanded AI capabilities in the Scuderia Ferrari mobile application ahead of the United States Grand Prix in Austin, Texas. New features include a Race Timeline that presents session events such as pit stops, fastest laps, weather changes and Virtual Safety Car periods in a visual, continuously updated format. The offering uses IBM Bob and IBM Consulting Advantage to support engagement across Ferrari’s global community of nearly 400 million fans. The deployment demonstrates an application of IBM’s AI software and consulting tools in sports media and direct-to-consumer digital experiences.

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