IBM · News · 20261022N

US Open AI Fan Experiences

INTERNATIONAL BUSINESS MACHINES CORP · 2026-10-22 · Importance 31 · Surprise 42

IBM and Scuderia Ferrari HP expanded their AI-powered fan-experience collaboration ahead of the United States Grand Prix in Austin, Texas. New features in the Scuderia Ferrari mobile app use IBM Bob and IBM Consulting Advantage. The app serves Ferrari’s global community of nearly 400 million Tifosi and includes a Race Timeline summarizing sessions, pit stops, fastest laps, weather changes, and Virtual Safety Car events.