INTU · News · 20260826N

Customer Acquisition Momentum

INTUIT INC. · 2026-08-26 · Importance 34 · Surprise 42

Intuit is prioritizing new-customer acquisition and market-share gains after weakening momentum among TurboTax users and small-business customers. Analysts said the company needs to reevaluate its acquisition strategy, while management expects the effort to weigh on near-term sales. The reset is focused particularly on TurboTax and the business group, including wider QuickBooks access. Credit Karma was also cited as facing decelerating growth, despite reported gains in lending volumes and mid-market activity.

Key facts

• Morningstar reported that Intuit needs to revamp its new customer acquisition momentum, saying challenges with new customer acquisition are impacting its revenue guidance. source