INTU · News · 20260911N

Customer Acquisition Strategy

INTUIT INC. · 2026-09-11 · Importance 31 · Surprise 42

Intuit is pursuing an end-to-end consumer platform to regain market share in consumer tax and attract new business customers. Credit Karma is expected to support deeper customer engagement outside the tax season, while QuickBooks offerings will be expanded to cross-sell services to small and midsize businesses. The company also plans to increase new-to-franchise customer acquisition through free or lower-cost tax services.

Key facts

• The strategy involves leveraging Credit Karma for deeper engagement beyond tax season. source
• Intuit aims to scale new-to-the-franchise customers through initiatives like free or lower-cost tax services. source