INTU · News · 20260913N

Customer Acquisition Strategy

INTUIT INC. · 2026-09-13 · Importance 31 · Surprise 42

Intuit is prioritizing growth in new-to-the-franchise customers across its QuickBooks and TurboTax businesses. The company is also scaling its larger strategic initiatives, including AI-related products and capabilities. CFO Sandeep Singh Aujla discussed the priorities at the Goldman Sachs Technology Conference.

Key facts

• INTUIT INC. is prioritizing growth in new-to-the-franchise customers. source