INTU · News · 20261015N

AI Revenue Management Acquisition

INTUIT INC. · 2026-10-15 · Importance 47 · Surprise 60 · In source text

Intuit announced an agreement to acquire London-based Sequence, an AI-native revenue management platform. Sequence automates complex pricing, billing, invoicing, collections, and revenue-recognition processes across the quote-to-revenue lifecycle, including usage-based and hybrid pricing models. Intuit plans to integrate the technology into Intuit Enterprise Suite and QuickBooks Online Advanced to expand its mid-market financial software offering. The reported transaction value and closing timeframe were not disclosed.

Key facts

• Intuit Inc. announced its agreement to acquire Sequence, an AI-powered revenue management software company. source
• Intuit has acquired London-based Sequence to enhance its revenue-management software for midsize businesses. source
• Sequence automates the quote-to-revenue lifecycle and targets complex and usage-based pricing models. source
• The acquisition is intended to expand Intuit’s reach into industries with intricate revenue models like business-to-business software and professional services. source

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