JPM · News · 20261108N

Athlete Financial Education Initiative

JPMORGAN CHASE & CO · 2026-11-08 · Importance 17 · Surprise 24

The report describes a shift toward athletes earning meaningful income before turning professional, increasing demand for financial planning earlier in their careers. The College Sports Commission estimates student-athletes received $1.77 billion in revenue-sharing pay in 2025–2026. Name, Image and Likeness opportunities are also expanding student-athletes’ access to sponsorships and business opportunities while they are still in school.