KHC · News · 20260806N

Guidance and Outlook

Kraft Heinz Co · 2026-08-06 · Importance 85 · Surprise 76

Kraft Heinz raised its 2026 organic net sales outlook after second-quarter results exceeded expectations. Management increased planned 2026 incremental investment by $100 million to approximately $700 million, primarily for marketing, innovation, and healthier food options. The company expects these investments to support improved brand equity, stabilization of U.S. retail market share, and volume-led growth in 2027. Reports also said the company maintained its full-year adjusted EPS guidance while narrowing the expected organic sales decline.

Key facts

• Kraft Heinz is adding $100 million to second-half marketing and brand spending to build toward volume-led growth in 2027. source