KMB · 8-K · 20260804PR052113

Competition and Market Share

KIMBERLY CLARK CORP · 2026-08-04 · Importance 28 · Surprise 32

Kimberly-Clark said its Personal Care categories gained weighted share during the second quarter. The gains were led by Diapers and Pants, reflecting stronger consumer value propositions across the portfolio. International Personal Care delivered 1.2% volume-plus-mix growth in the quarter despite a 140-basis-point China social-media disruption headwind. In North America, the company is using new-product trial and improved price:value tiers to compete across consumer segments.