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Market Demand Trends

COCA COLA CO · 2026-08-04 · Importance 25 · Surprise 32

Coca-Cola’s emerging-market momentum is being positioned as a counterbalance to softer U.S. demand. Reporting highlights broad global volume growth and an affordability strategy intended to support consumption in developing markets. Coca-Cola bottling partners also reported resilient demand, with Coca-Cola HBC organic volumes increasing 7.5% to 1.57 billion unit cases, particularly in sparkling and energy drinks.

Key facts

• Coca-Cola Europacific Partners reported H1 2026 revenue up 6.1% to €10.7 billion and operating profit up 8.1% to €1.5 billion. source