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Market Demand Trends

COCA COLA CO · 2026-08-05 · Importance 25 · Surprise 32

Coca-Cola’s emerging-market momentum is being positioned as a counterbalance to softer U.S. demand. Reporting highlights broad global volume growth and an affordability strategy intended to support consumption in developing markets. Coca-Cola bottling partners also reported resilient demand, with Coca-Cola HBC organic volumes increasing 7.5% to 1.57 billion unit cases, particularly in sparkling and energy drinks.

Key facts

• CCEP reaffirmed full-year 2026 guidance targeting revenue growth of 3–4%, operating profit growth of about 7%, and at least €1.7 billion in comparable free cash flow, alongside a €1 billion share buyback program. source
• Coca-Cola HBC raised its annual organic operating profit growth forecast for fiscal 2026 to 8%-10%, up from 7%-10%, and expects organic revenue growth at the top end of its 6%-7% guidance while being 85% hedged on key commodities. source
• Coca-Cola has launched a global campaign called "The World Will Wait" to encourage Gen Z and Millennial audiences to prioritize shared meals over daily distractions using films, an influencer program and out-of-home advertising. source
• CCEP reported diluted EPS increasing 10.6% to €2.20 for the first half of 2026. source
• Coca-Cola HBC volumes rose 7.5% organically to 1.57 billion unit cases in its fiscal first half. source