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Market Demand Trends

COCA COLA CO · 2026-08-17 · Importance 34 · Surprise 38

Coca-Cola is increasing localisation efforts in China through tailored product innovations, digital engagement and community initiatives. The strategy includes gut-health products and culturally relevant consumer experiences intended to strengthen local connections. Asia Pacific unit case volume grew 8% in Q2, with China identified as a significant contributor, while the company is also strengthening its local supply chain.

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