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Plastic Packaging Sustainability

COCA COLA CO · 2026-08-17 · Importance 31 · Surprise 42 · In source text

Following a review by Hungary's Economic Competition Office (GVH), Coca-Cola committed to a nationwide PET-bottle recycling awareness campaign. The review examined whether Naturaqua mineral-water labels could mislead consumers about their environmental impact, including the use of the claim that the bottles were “100% recyclable.” Coca-Cola will educate consumers on recycling practices and refrain from using the “100% recyclable” claim for Naturaqua products for a specified period, after which GVH closed the investigation without finding a legal violation.

Key facts

• Following a review by Hungary's Economic Competition Office (GVH), the Coca-Cola Group committed to launching a nationwide campaign to enhance consumer awareness about PET bottle recycling. source
• Coca-Cola will refrain from using the phrase "100% recyclable" for Naturaqua products for a specified period as part of its response to the GVH review. source
• The GVH closed its investigation into Naturaqua labeling without finding a legal violation after Coca-Cola's commitments. source
• The GVH investigation focused on claims that Naturaqua mineral water labels might have misled consumers regarding their environmental impact. source
• The Naturaqua bottles were described as being technically 100% recyclable. source

Impact estimates