KO · News · 20260817N

Competition and Market Share

COCA COLA CO · 2026-08-17 · Importance 6 · Surprise 6

A Power Brands survey cited Coca-Cola as the most favored soda brand overall in the United States. Coca-Cola ranked first in 14 states, ahead of Dr Pepper and Sprite. Pepsi and Mountain Dew also maintained significant popularity, while preferences varied by region.

Key facts

• Coca-Cola recently rebranded. source
• Coca-Cola is the top choice in 14 U.S. states according to the Mental Floss article based on Power Brands data. source