KO · News · 20260902N

Global Media Review

COCA COLA CO · 2026-09-02 · Importance 58 · Surprise 42

Coca-Cola is considering its options for its North America media account after Publicis awarded its global media business to PepsiCo. The development follows Coca-Cola’s broader media-agency review, which third-party reporting previously estimated at approximately $4 billion. Publicis withdrew from Coca-Cola’s global pitch after winning PepsiCo’s account, potentially changing the agency landscape for Coca-Cola’s media planning and activation.

Key facts

• Publicis withdrew from the pitch for COCA COLA CO's global media business after winning PepsiCo's global media account; the Coca-Cola review was previously estimated at $4 billion. source