KO · News · 20260909N

Distribution Channels and Partnerships

COCA COLA CO · 2026-09-09 · Importance 31 · Surprise 42

Coca-Cola HBC Switzerland will begin distributing Brown-Forman’s spirits brands in Switzerland next month. The expansion makes Switzerland the twelfth market covered by the Coca-Cola HBC and Brown-Forman distribution relationship. The partnership leverages Coca-Cola HBC’s customer relationships and logistics infrastructure and builds on an arrangement that began in 2008.