KO · News · 20260911N

Global Media Agency Review

COCA COLA CO · 2026-09-11 · Importance 25 · Surprise 42

WPP is expected to retain Coca-Cola’s global media account following the company’s global agency review. The North America media review was not included in the process, according to the report. The digest provides no contract value, transition cost, or timeframe for implementation.

Key facts

• The North America media review for Coca-Cola is skipped. source
• WPP is set to win Coca-Cola’s global agency review. source
• WPP is poised to retain Coca-Cola's global media business following a review. source
• The decision to retain the major account keeps Coca-Cola's major account with WPP. source