KO · News · 20260912N

Global Media Review

COCA COLA CO · 2026-09-12 · Importance 17 · Surprise 24

WPP is expected to retain Coca-Cola’s global media, data, and technology business following a review managed by MediaSense. The global account is estimated to be worth approximately $4 billion. WPP will not participate in Coca-Cola’s North America media pitch after losing that account to Publicis Groupe in 2025, but is expected to continue managing Coca-Cola’s global creative and public relations work.

Key facts

• The global review, handled by MediaSense, is estimated to be worth around $4 billion. source
• WPP is expected to retain Coca-Cola's global media, data, and technology business. source
• WPP will not participate in the upcoming North America media pitch. source
• WPP will continue to manage Coca-Cola's global creative and public relations work. source
• Corient Private Wealth LP lessened its stake in CocaCola Company (The) (NYSE: KO) by 16.3% in the undefined quarter. source
• WPP lost the North America media account to Publicis Groupe in 2025. source
• The firm owned 2,432,821 shares of the company's stock after selling 472,763 shares during the quarter. source
• Corient Private Wealth LP owned 0.06% of CocaCola. source