KO · News · 20260914N

Global Media Review

COCA COLA CO · 2026-09-14 · Importance 30 · Surprise 42

WPP is expected to retain Coca-Cola’s global media, data, and technology business after the company’s latest global review. The partnership began in 2021 and would continue globally outside North America. Coca-Cola is conducting a separate North America media pitch, in which WPP will not participate, while Publicis withdrew from the global review after winning PepsiCo’s global media account.

Key facts

• Coca-Cola's North America media business will be handled through a separate pitch in which WPP will not participate. source
• Publicis withdrew from Coca-Cola's global review after securing PepsiCo's global media account. source
• WPP is expected to retain Coca-Cola's global media, data, and technology business following Coca-Cola's latest global review. source
• Coca-Cola's partnership with WPP began in 2021. source