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COCA COLA CO · 2026-09-17 · Importance 31 · Surprise 42

Coca-Cola has introduced a subtle global rebrand centered on the philosophy of making Coca-Cola “more Coca-Cola.” JKR’s redesign reinforces the Dynamic Ribbon and red box while adding the custom “Better With” typeface. The initiative also includes the digital Brand Center and AI-powered governance tools intended to maintain consistency across global marketing efforts.

Key facts

• Coca-Cola has undergone a subtle rebrand with the core philosophy of "Making Coca-Cola more Coca-Cola." source
• The rebrand includes a new custom typeface named "Better With." source
• The rebrand includes digital innovations such as the Brand Center. source
• The redesign emphasizes classic brand elements like the Dynamic Ribbon and a refined red box framing. source
• The redesign was led by JKR. source