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AI Brand Governance Initiative

COCA COLA CO · 2026-09-17 · Importance 31 · Surprise 42

Coca-Cola introduced a global brand redesign in September 2026 under the philosophy of “Making Coca-Cola more Coca-Cola.” JKR’s redesign reinforces the Dynamic Ribbon, a refined red box, and the new “Better With” typeface. The initiative also adds the Brand Center and AI-powered governance tools to support consistency across Coca-Cola’s global marketing efforts.

Key facts

• The rebrand includes AI-powered governance tools to maintain consistency across global marketing efforts. source