KO · News · 20261102N

Products and Technology

COCA COLA CO · 2026-11-02 · Importance 30 · Surprise 42

The Coca-Cola Co. introduced sodas infused with 6 grams of prebiotic fiber in Coca-Cola Zero Sugar, Sprite Zero Sugar, and Fresca varieties. The products are being regionally tested in New York, New Jersey, and Pennsylvania to gauge consumer response. The launch uses established brands to test consumer interest in fiber-infused beverages.

Key facts

• Coca-Cola's fiber-infused beverages are undergoing regional testing in New York, New Jersey, and Pennsylvania to assess consumer response. source
• The Coca-Cola Co. introduced sodas infused with 6 grams of prebiotic fiber in Coca-Cola zero sugar, Sprite zero sugar, and Fresca varieties. source
• Coca-Cola integrated first-party data and audience-based planning into its media investments to make advertising more responsive to consumer behavior. source