COCA COLA CO · 2026-11-03 · Importance 28 · Surprise 24
Coca-Cola retained WPP Open X as its global media partner across most markets outside North America, Japan and South Korea. WPP will also continue as Coca-Cola’s worldwide creative partner within the WPP Open ecosystem. The reported mandate emphasizes integrated data, technology and AI-driven media and content solutions.
Key facts
The Coca-Cola Company confirmed that WPP Open X will remain its global media partner across most markets outside North America, Japan and South Korea. source
WPP will continue as Coca-Cola's worldwide creative partner within the WPP Open ecosystem. source