KO · Earnings call · 2026Q3T · Full report

Products and Technology

COCA COLA CO · 2026-10-27 · Importance 20 · Surprise 24

In North America, Coca-Cola connected its football-fandom campaign with team packaging, retail activation and locally relevant fan experiences. Fanta's Haunted Universe paired limited-edition Ghost Face Punch and collectible packaging, while BODYARMOR FIT introduced a sparkling zero-sugar format with caffeine and electrolytes. In India, Sprite & Spicy expanded into QSR meal-combo activations, social content and influencer collaborations, contributing to regional Sprite volume growth of nearly 20%. Management also described connected packaging and digital tools as linking consumer engagement to transactions.

Key facts

• COCA COLA CO introduced the next iteration of Fan Work Is Thirsty Work, using team packaging, retail activation, and locally relevant fan experiences to connect Coca-Cola with football fandom.
• COCA COLA CO paired Fanta's Haunted Universe with limited-edition Ghost Face Punch and collectible packaging for Halloween.
• COCA COLA CO launched BODYARMOR FIT in a sparkling zero-sugar format with caffeine, electrolytes, and metabolism support.
• COCA COLA CO launched Coca-Cola Zero Sugar in Thailand.
• COCA COLA CO has a portfolio of 32 billion-dollar brands.