KO · 10-Q · 2026Q3 · Full report

Products and Technology

COCA COLA CO · 2026-07-29 · Importance 52 · Surprise 42

The BodyArmor sports performance and hydration beverage business experienced weaker operating results and lower expected future performance. Coca-Cola reduced its projected long-term growth rate for the category and cited an intensifying competitive environment as key factors in reassessing the BodyArmor trademark. The company also adopted more focused innovation and international rollout plans for BodyArmor. The trademark carrying value was $2,440 million after a $960 million impairment charge, and its fair value approximated carrying value as of July 3, 2026, creating risk of an additional impairment if operating results fall short of revised projections.

Key facts

• The Company announced a ransomware event at its fairlife operations in the U.S. in a Form 8-K filed on July 16, 2026; a majority of production operations have resumed and the Company believes the incident has not had, and is not reasonably likely to have, a material impact on the Company’s financial condition or results of operations.