KO · 10-Q · 2026Q3 · Full report

Market Demand Trends

COCA COLA CO · 2026-07-29 · Importance 25 · Surprise 32

Worldwide unit case volume increased 5% in the second quarter and 4% in the first six months of 2026, while concentrate sales volume increased 4% and 6%, respectively. Second-quarter unit case volume grew 4% in EMEA, 3% in Latin America, 3% in North America, 8% in Asia Pacific and 5% in Bottling Investments. Asia Pacific was the strongest geographic market, with second-quarter growth of 13% in India and Southwest Asia and 8% in both Greater China and Mongolia and ASEAN and South Pacific. Latin America also showed strong country-level demand in Brazil, Colombia and Peru, while Mexico was flat in the second quarter and Argentina declined 5% in the first six months. Product demand was broad-based, led by Trademark Coca-Cola, water, sports, coffee and tea, sparkling flavors and energy drinks, although EMEA juice, value-added dairy and plant-based beverages declined due partly to the Nigeria operations sale.