K · News · 20260806N

ESG and sustainability

K · 2026-08-06 · Importance 31 · Surprise 42 · In source text

WK Kellogg Co. accelerated its plan to remove artificial colors from its entire cereal portfolio by the end of 2026, one year ahead of schedule. The company will replace synthetic colors with naturally sourced alternatives in products including Froot Loops and Apple Jacks. It has invested in manufacturing facilities, testing, and recipe development to support the transition while maintaining taste and quality. The company is also ahead of schedule in eliminating the preservative BHT from some packaging and is introducing an on-pack SPOONS nutrition guide.

Key facts

• WK Kellogg Co is accelerating its plan to remove all artificial colors from its cereals, aiming to complete the transition to naturally sourced colors by the end of 2026, a year ahead of schedule. source
• WK Kellogg Co announced it will remove artificial colors from its entire cereal portfolio by the end of 2026, a year ahead of its original schedule. source
• Production of cereals like Froot Loops and Apple Jacks with the new recipes will begin later this year. source
• WK Kellogg Co will eliminate the preservative BHT from some packaging ahead of schedule. source
• WK Kellogg Co has invested in manufacturing and testing to support the transition to naturally sourced colors and to ensure taste and quality are maintained. source
• WK Kellogg Co introduced an on-pack nutrition guide called SPOONS. source

Impact estimates