LOW · News · 20261013N

Holiday Promotions and Loyalty

LOWES COMPANIES INC · 2026-10-13 · Importance 17 · Surprise 24 · In source text

Lowe’s 2026 holiday promotion plan begins Black Friday deals on October 29. Promotions are being extended earlier into the season and supported by the Mylow AI assistant to attract DIY and professional customers. The campaign is intended to reinforce customer loyalty and Lowe’s Total Home positioning relative to key home-improvement competitors.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuepositiveprobable—Lowe's announced its 2026 holiday promotion plan with Black Friday deals beginning on October 29, 2026.