LYV · 10-Q · 2026Q3 · Full report

Sponsorship Demand Trends

Live Nation Entertainment, Inc. · 2026-11-05 · Importance 42 · Surprise 40

Sponsorship & Advertising growth reflected the biennial Rock in Rio festival in Brazil and venue sponsorship expansion across Europe, South America and Canada. For the first nine months, new festival sponsorships and venue deals across international markets drove growth. Committed sponsorship sales were up double digits year over year, and virtually all projected revenue for the year was under contract.

Key facts

• Live Nation’s third-quarter 2026 Sponsorship & Advertising growth was driven by the biennial Rock in Rio festival in Brazil and global venue sponsorship expansion, including new venues in Europe, South America, and Canada. source