MA · News · 20260914N

Live Experiences Partnership

Mastercard Inc · 2026-09-14 · Importance 17 · Surprise 24

Live Nation’s global report found that 93% of fans want genuine interactions and 80% prefer spending on experiences rather than possessions. The report described rising demand for live music and real-world experiences despite the growth of digital platforms. Mastercard, along with Spotify and Lowe’s, is using live-music partnerships and access benefits to deepen consumer loyalty.

Key facts

• Mastercard is leveraging live music partnerships to offer unique benefits and foster deeper connections with consumers. source
• Mastercard is leveraging live experiences to build loyalty. source