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Products and Technology

Mastercard Inc · 2026-11-03 · Importance 13 · Surprise 24

Coforge launched BridgeCX, a customer-engagement solution that integrates Pega Customer Decision Hub and Mastercard Dynamic Yield. It is designed to turn omnichannel customer signals into real-time digital actions and personalized experiences. Coforge says the solution is intended for organizations seeking to improve engagement and make use of existing marketing technology investments.

Key facts

• Coforge launched BridgeCX, a customer engagement solution integrating Pega Customer Decision Hub and Mastercard Dynamic Yield. source
• Mastercard had new payment partnerships across B2B, transit, and cross-border flows. source
• Mastercard's services include cybersecurity, embedded virtual cards, and agentic payment capabilities. source