MCD · News · 20260804N

Operating Expense Trends

MCDONALDS CORP · 2026-08-04 · Importance 38 · Surprise 58

McDonald’s second-quarter operating margin declined as SG&A expense increased 19% year over year. The SG&A increase was attributed to restructuring charges. Despite the margin pressure, adjusted EPS rose approximately 6% year over year to $3.38, supported in part by lower taxes and share repurchases.

Key facts

• McDonald's said about one-third of its U.S. restaurants failed to properly implement the affordable price menu. source
• McDonald's said too many promotions at once led to confusion for staff and customers. source