MCD · News · 20260804N

Pricing and Promotions

MCDONALDS CORP · 2026-08-04 · Importance 34 · Surprise 42

McDonald’s said its new value menu and $3 offerings failed to attract enough diners during the second quarter. About one-third of U.S. restaurants reportedly did not properly implement the affordable-price menu. The company plans to simplify value promotions, restore national digital flash offers, and improve execution after reducing digital discounts and withdrawing a buy-one-get-one promotion.

Key facts

• CEO Chris Kempczinski attributed slower U.S. sales growth to inconsistent execution of value offerings and a pullback in digital promotions. source
• CEO said weak promotion of value deals and a pullback in digital deals, including its buy-one-add-one promotion, led to a drop in visits from loyal customers. source