MCD · News · 20260804N

U.S. Same-Store Sales Growth

MCDONALDS CORP · 2026-08-04 · Importance 25 · Surprise 32

U.S. comparable sales increased 0.8% in the second quarter, versus 2.5% in the year-ago period. Lower customer visits offset larger average checks generated by price and product mix. Management attributed the slowdown to inflation-pressured lower-income consumers and inconsistent execution of value offerings.

Key facts

• McDonald's U.S. sales grew 0.8% in the second quarter. source
• McDonald's said U.S. comparable sales growth was a modest 0.8% and that this was due to inconsistent execution of value offerings, overwhelming restaurant teams with too many deployments, and underperforming marketing campaigns. source