MCD · 8-K · 20260804PR000067

Loyalty Program Growth

MCDONALDS CORP · 2026-08-04 · Importance 41 · Surprise 48

Systemwide sales to loyalty members increased more than 20% to $40 billion on a trailing-twelve-month basis through the second quarter of 2026. The loyalty-sales measure covered 70 markets with loyalty programs. Ninety-day active loyalty users increased 13% to nearly 220 million at quarter-end. The reported loyalty sales include transactions at both company-owned and franchised restaurants.

Key facts

• Across 70 loyalty markets, Systemwide sales to loyalty members for the trailing twelve months increased over 20% to $40 billion. source
• 90-day active loyalty users were up 13% to nearly 220 million as of quarter-end. source