MCD · News · 20260914N

Pricing and Promotions

MCDONALDS CORP · 2026-09-14 · Importance 20 · Surprise 24

McDonald’s is promoting an $8 Big Mac meal to attract customers. Diesel prices of $6.23 per gallon are increasing supply-chain costs for franchisees. Approximately one-third of locations did not follow McDonald’s value-pricing recommendations, limiting the consistency of the promotion.

Key facts

• McDonald's is promoting an $8 Big Mac meal to attract customers. source
• CEO Chris Kempczinski admitted to execution issues and a slow recovery. source