MCD · News · 20260917N

McValue

MCDONALDS CORP · 2026-09-17 · Importance 31 · Surprise 42

McDonald’s is reportedly developing a revised U.S. value strategy with franchisees to revive sales growth. The initiative follows the company’s weakest U.S. performance in more than a year and targets value-conscious customers. The reported plan combines a longer-term value platform with short-term temporary menu items and digital offers. The effort is being developed ahead of the company’s September 23 investor day and under new U.S. head Skye Anderson.

Key facts

• McDonald's is reportedly developing a new value strategy with its franchisees to boost U.S. sales growth that includes a long-term approach for value-conscious customers and a short-term strategy with temporary items and digital offers. source
• The reported value initiative is said to be the first major move under new U.S. head Skye Anderson. source
• McDonald's has 220 million active app users. source
• The value strategy initiative comes as McDonald's shares have declined significantly year-to-date. source