MCD · News · 20260922N
Digital Channel Growth
MCDONALDS CORP · 2026-09-22 · Importance 31 · Surprise 42 · In source text
McDonald’s is testing advertisements from other brands on digital menu boards in select restaurants and drive-thrus. The ads appear after customers place orders while they wait for meals. The initiative is intended to create an additional revenue stream from existing in-store and digital-screen traffic as U.S. sales growth slows and operating costs rise.
Key facts
- McDonald's is bringing back MONOPOLY offering customers a chance to win bigger prizes and more rewards through a simplified in-app experience where players can peel game pieces from eligible menu items and scan them in the McDonald's App. source
- The initiative aims to generate a new revenue stream by leveraging the time customers spend waiting for their orders. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | McDonald's is bringing back MONOPOLY offering customers a chance to win bigger prizes and more rewards through a simplified in-app… |