MCD · News · 20260922N

Distribution Channels

MCDONALDS CORP · 2026-09-22 · Importance 31 · Surprise 42

McDonald’s is testing sales of third-party advertising on digital menu boards in select restaurants and drive-thrus. Ads appear after customers place orders and while they wait for meals, creating a potential retail-media revenue channel from in-store and digital restaurant traffic. The initiative is intended to monetize customer wait time and follows similar advertising strategies used by grocery retailers.